The Joy of Lakefront

There are several reasons why specializing in lakefront homes is a pure joy…

The people: Every buyer we meet has a story that invokes an emotional response when discussing their desire for a lakefront home. They usually involve some childhood experience of summering on lakes with family or friends and are always inspirational. Likewise, lakefront sellers take great pride in discussing their memories of lakefront living. The most common theme is how remarkable it is to raise children in a lakefront community. The positive and uplifting attitude of lakefront buyers and sellers is truly inspiring.

The properties: Over $50 Billion in lakefront sales in the U.S. each year and no two are the same! What a pleasure it is to spend our days in these outstanding lakefront creations. From secluded lakeside rustic camps to multi-million dollar waterfront estates, each have their own personality and are a joy to show and sell.

The lifestyle: In his New York Times best seller “Blue Mind”, Author Wallace J. Nichols PhD., chronicles the surprising science that shows how being near, in, or under water can make you happier, healthier, more connected and better at what you do. Although it’s good to know there is science behind it, this is something we experience each and every day in the lives of lakefront clients.

We are truly blessed to be changing lives, one lake house at a time.  Contact us to learn more.


Niche Marketing

Definition: Concentrating all marketing efforts on a specific and well defined segment of the population.  Niches do not 'exist' but are 'created' by identifying needs, wants and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them.

Why does niche marketing work so well?

People want to work with those people they feel comfortable with. And there’s no better way to make someone feel comfortable than by showing them how much alike you are. The greater the rapport, the greater the degree of trust, and the greater the comfort level.

Why does specialization play a key role? Because the market needs a way to compare and differ, and if you don’t give them one, they will default to equating you with all the rest.

Our proven business model aligns your lakefront knowledge, personality and passion with your target market in an emotional way, giving you long-term sustainable competitive advantage.

In addition, we show you how specialization builds perceived value that people understand. Prospective clients already believe that you are the solution to their problem long before you meet them.

Our "10 Keys to Lakefront Market Domination" model combines niche marketing techniques with client life cycle principles to move clients through the Know/Like/Trust Cycle establishing YOU as their lakefront expert.

We believe great marketing is emotional, not logical. So by narrowing your focus, you expand your appeal. Discover the power of niche marketing!   Contact us to learn more.


Deliver the Promise

The key to getting someone to know, like and trust you is to be consistent and persistent in the delivery of your product (you) and your service. 

Our proven, packaged business model provides the techniques to combat against the largest obstacle in marketing: “People forget fast”. Our model establishes you as the premier expert in your market by providing salient and relevant information and services.

Our marketing campaigns are built on an oversimplified message that cuts through the advertising clutter and gives prospective clients an easy way to remember you as well as systematically eliminating your competition.

People today are less focused on brands, and instead, care more about solving their own problems and attaining information quickly.

These are just a few of the reasons we are different from every other real estate franchise.

The future belongs to those who deliver what they promise in a consistent and persistent way.  Contact us to learn more.